To serve the Custody of the Holy Land in its proper task of:

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The work of Holy Land Association is based on the ultimate conviction that anyone who has had an encounter with Christ has the capacity and the duty to communicate it and share it, that there is no gap between being and communicating, between having an experience and sharing it. Holy Land Association carries out and promotes projects that have within themselves the unique power to communicate the experience of the Christian fact.

“The Holy Land is not just any place, it is the land which is the cradle of our faith, the land where we have our roots.”
“We have the imperative to root ourselves in the Christian testimony: to be with the facts witnesses of a hope that does not give in in the light of the evidence... The works and the concrete commitment of each of us, our testimony, must say who we are.”*